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🇦🇪 United Arab Emirates — Dubai Internet City Office

#1 Bulk SMS Marketing
Platform in the UAE & Dubai

Send promotional SMS, transactional alerts, OTP messages and WhatsApp campaigns to UAE customers. TDRA compliant, Arabic SMS support, local sender IDs, and a Dubai-based team available 24/7.

TDRA Compliant
🇦🇪
Arabic SMS
🔒
ISO 27001
99.9% Uptime
📊 UAE Market Stats
UAE Mobile Penetration 187%
SMS Open Rate in UAE 98%
WhatsApp Users in UAE 9.5M+
Avg. SMS Response Time < 3 min

2,000+

UAE Businesses Served

500M+

SMS Sent in UAE Annually

3

UAE Carrier Direct Connections

4.9★

UAE Customer Rating

Built for UAE Businesses

Local expertise, global infrastructure — everything UAE businesses need for compliant, high-delivery messaging.

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TDRA Compliant Messaging

Fully compliant with UAE Telecommunications and Digital Government Regulatory Authority (TDRA) regulations. DND filtering, consent management and UAE-specific opt-out handling built in.

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Direct Etisalat & du Connections

Direct SS7 connections to Etisalat (e&) and du — UAE's two main telecom operators — ensuring the fastest delivery, best DLR rates and lowest latency for your campaigns.

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Arabic SMS & Bilingual Support

Full Arabic Unicode SMS support for reaching UAE's diverse population. Send bilingual Arabic-English messages, right-to-left text, and personalise with Arabic customer names.

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Local Dubai Office & Support

Our Dubai Internet City office provides in-person support, account management and on-site training. UAE-based support team available from 8AM–10PM GST, 7 days a week.

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UAE-Friendly Billing

Pay in AED (UAE Dirhams). Accept bank transfers (IBAN), credit cards and online payments. Invoices with UAE VAT (5%) registration number included for your accounting.

Sub-Second SMS Delivery

Average delivery time of 0.8 seconds for UAE-destined messages. Our network infrastructure in the UAE ensures enterprise-grade speed and reliability for time-sensitive campaigns.

How UAE Businesses Use BulkSMSHub

From luxury retail to fintech — SMS is the highest-ROI channel in the UAE market.

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Retail & E-Commerce

Flash sale alerts, cart abandonment SMS, loyalty rewards, delivery tracking for UAE's booming e-commerce market (Noon, Amazon.ae, Namshi).

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BFSI & Fintech

OTP/2FA for UAE banks, transaction alerts, loan notifications, insurance renewals. Compliant with UAE Central Bank digital banking guidelines.

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Hospitality & Tourism

Booking confirmations, check-in reminders, Expo follow-ups, hotel promotions for Dubai's 20M+ annual visitors and F&B outlets.

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Healthcare

Appointment reminders, prescription alerts, lab result notifications for UAE's growing private healthcare sector. DHA-compliant messaging.

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Real Estate

New launch notifications, open house alerts, payment reminders for UAE's dynamic property market including Dubai off-plan projects.

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Education

Student enrollment, fee reminders, exam notifications for UAE universities, private schools and training institutes. KHDA compliant.

UAE Compliance

100% UAE Regulatory Compliant

BulkSMSHub is built to meet every UAE telecommunications regulation — protecting your business and your customers.

  • TDRA (Telecom & Digital Gov. Regulatory Authority) compliant
  • UAE Federal Law No. 5 of 2012 on cybercrime compliance
  • UAE Personal Data Protection Law (PDPL) compliant
  • Etisalat & du approved sender IDs
  • DND (Do Not Disturb) registry filtering
  • Content filtering for prohibited categories
🔐 Security Certifications
ISO 27001:2022 ✓ Certified
SOC 2 Type II ✓ Certified
GDPR Compliant ✓ Verified
Meta Business Partner ✓ Official

Affordable UAE SMS Rates

Transparent pricing in AED. No hidden fees, no setup costs.

Starter
AED 600/mo
10,000 UAE SMS Credits
~ AED 0.06 per SMS
⭐ MOST POPULAR
Professional
AED 2750/mo
50,000 UAE SMS Credits
~ AED 0.055 per SMS
Enterprise
Custom AED
Pricing
Unlimited volume
Dedicated account manager
"

BulkSMSHub has been our go-to SMS platform for all our UAE campaigns across our 50+ retail outlets. The delivery rates to Etisalat and du numbers are consistently above 99%, and the Arabic SMS support is flawless. Their Dubai team was on-site within 2 hours when we needed help with a major launch campaign. Simply the best SMS partner in the UAE.

AH
Abdullah Hassan
VP Marketing, LuLu Hypermarket Group — Dubai, UAE
★★★★★

UAE SMS Marketing FAQ

Is bulk SMS legal in the UAE? +
Yes, bulk SMS marketing is legal in the UAE when conducted in compliance with TDRA regulations. Businesses must have opt-in consent from recipients, provide a clear opt-out mechanism, and avoid sending to DND-registered numbers. BulkSMSHub handles all compliance requirements automatically.
Can I send SMS in Arabic in the UAE? +
Absolutely. BulkSMSHub fully supports Arabic Unicode SMS messaging for UAE. Arabic messages use 2-part SMS (70 characters per part), and our platform handles this automatically. You can mix Arabic and English in the same campaign.
What is the SMS delivery rate to Etisalat and du? +
We maintain direct SS7 carrier connections with both Etisalat (e&) and du, achieving consistent delivery rates of 98-99.5% to UAE numbers. Our grey-route-free policy ensures every message uses compliant, direct routing.
Can I get a UAE local sender ID? +
Yes. We can register a custom alphabetic sender ID (e.g., "MyBrand") or numeric UAE short code for your campaigns. Sender ID registration takes 2-5 business days and requires a UAE trade license copy.
Do you have a UAE office I can visit? +
Yes! Our Dubai office is located at Dubai Internet City, Building 7, Office 404. You can visit us for a demo, training or account discussions. Call or WhatsApp +971 58 552 7099 to arrange an appointment.

Ready to Reach UAE Customers via SMS?

Join 2,000+ UAE businesses already using BulkSMSHub. Free trial — 500 SMS credits included, no credit card required.

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