WhatsApp API Pricing 2026
$99/month + Meta Rate + $0.002/msg

BulkSMSHub WhatsApp API total cost = $99/month platform subscription + Meta base rate per delivered message (varies by country and category) + $0.002 per delivered message BulkSMSHub processing charge. Example — UAE marketing, 10,000 messages/month: $99 + ($0.034 + $0.002) × 10,000 = $99 + $360 = $459/month total. Only delivered messages are charged. Failed or undelivered messages cost nothing.

The $99/month BulkSMSHub platform subscription covers: WhatsApp Business Account (WABA) setup and Meta verification (3–5 days), Arabic and English template creation and submission, Green tick verification management, Campaign broadcast dashboard, AI chatbot (Arabic + English, up to 1,000 sessions/month), Live agent inbox, Real-time delivery analytics, REST API + webhooks, GCC regulatory compliance (TDRA, CITC, CRA), Sender ID registration support and 24/7 Arabic + English support (30-minute SLA). Message volume is unlimited — only per-message cost increases with volume.

UAE WhatsApp marketing rate through BulkSMSHub: Meta base $0.034 + $0.002 BulkSMSHub = $0.036 per marketing message delivered. Plus $99/month. For 50,000 UAE marketing messages: $99 + ($0.036 × 50,000) = $99 + $1,800 = $1,899/month. UAE utility: $0.0198 + $0.002 = $0.0218. UAE authentication: $0.0178 + $0.002 = $0.0198. UAE service: $0.0190 + $0.002 = $0.0210 per message.

India WhatsApp OTP rate: Authentication is N/A in India (Meta does not offer authentication category for India). Use Utility category for India OTP: Meta $0.0042 + $0.002 BulkSMSHub = $0.0062 per OTP message. For 1 million India OTPs/month: $99 + ($0.0062 × 1,000,000) = $99 + $6,200 = $6,299/month. India marketing: $0.0099 + $0.002 = $0.0119. India service: $0.004 + $0.002 = $0.006.

Cheapest WhatsApp marketing rates (BSH total/msg): 1. India: $0.0119 ($0.0099 Meta + $0.002). 2. Turkey: $0.0129 ($0.0109 + $0.002). 3. Colombia: $0.0145 ($0.0125 + $0.002). 4. Rest of Africa: $0.0245 ($0.0225 + $0.002). 5. North America: $0.027 ($0.025 + $0.002). Most expensive: Netherlands $0.1617, France $0.1452, Germany $0.1385. Germany is nearly 14x more expensive than India for marketing messages.

BulkSMSHub charges $0.002 per successfully delivered message across all four categories — marketing, utility, authentication and service. This is our platform processing and routing fee. It applies equally regardless of country or message type. It is only charged on delivered messages; undelivered, failed or rejected messages do not incur the $0.002 charge or the Meta rate. This is separate from the $99/month subscription. The $0.002/msg and $99/month are both billed by BulkSMSHub. Meta charges are settled by BulkSMSHub on your behalf.

Meta does not offer the Authentication message category in Indonesia and India. Businesses sending OTP or 2FA messages to Indonesian or Indian users should use the Utility category instead — the rate is similar ($0.020 utility in Indonesia vs the auth rate in other markets). BulkSMSHub's compliance team ensures your OTP templates are correctly categorised as Utility for Indonesia and India to avoid template rejection. Authentication templates submitted for these markets will be rejected by Meta at the review stage.

Yes. BulkSMSHub offers a free trial with 500 WhatsApp messages at zero cost — no credit card required. The trial includes real WABA setup, template submission, dashboard access and API testing. After the trial, $99/month subscription begins plus Meta rates + $0.002/msg per delivered message. Start your free trial here. Our team has you live in 3–5 business days. Arabic support included from day one.